A multi-benefit shampoo with a gentle, luxurious formula for 16x smoother, 3x shinier, and 96% more moisturized hair with instant and long-lasting frizz control.
This gentle shampoo deeply cleanses lengths and ends for intensely revitalized hair.
Best for:
- all hair types
- frizzy hair
- dull hair
Benefits
- 3x instantly enhanced shine**
- instant & long-lasting frizz control***
- 20x smoother hair*
- 99% stronger hair | instantly reduces breakage*
- Scalp instantly feels balanced and healthy
- Enhanced manageability, detangling, long-lasting frizz control, having natural bounce*
- Long-lasting non-greasy feel on hair*
*after one application of shampoo + mask + hair serum bundle vs. non conditioning shampoo). **shampoo only vs. unwashed hair. *** conditioner vs. non-conditioning shampoo
awards
2025 first class beauty award: best shampoo
Ashita Supreme Shampoo
Apply the Ashita Supreme shampoo on wet hair, massage, and rinse
follow with the Ashita Supreme conditioner or treatment, before finishing with the hair serum.